The Toker, funded by Health Canada and developed by the Ontario Lung Association, is a comic-book inspired public health initiative aimed at Canadians between the ages of 18 to 25, as part of an ongoing effort to implement national and community-based projects that raise awareness about the health effects of cannabis. The Toker illustrates his failure to “save the day” due to symptoms he experiences as a result of cannabis smoking
Animatic Editor: Sam Thomson (2019 Campaign)
Director: Mat Garbulinski
Producer (Smiley Guy Studios): Jonas Diamond
Agency: Edelman
Client: Ontario Lung Association
You can learn more about the campaign, and watch the episodes at The Toker online
Director: Mat Garbulinski
Producer (Smiley Guy Studios): Jonas Diamond
Agency: Edelman
Client: Ontario Lung Association
You can learn more about the campaign, and watch the episodes at The Toker online